About us

Sheida has been creating skincare, body care, hair care, and makeup products for 30 years, backed by a strong R&D team and compliance with ISO and Euro GMP standards. Currently, Sheida’s products are distributed in over 30 countries, with El Shefaa Pharma responsible for the distribution. What makes Sheida unique is its capability to both develop active molecules and incorporate them directly into its products. With extensive industry experience and collaborations with TÜBİTAK and Ege University, Sheida’s laboratories on the Ege University campus enable leading-edge R&D efforts. Their specialized R&D team leverages New Generation Biotechnology to analyze Turkish plant life and produce valuable active ingredients.

Sheida’s production facility, fully compliant with ISO and Euro GMP standards, emphasizes quality and customer satisfaction. It houses equipment ranging from 10-liter to 5000-liter boilers, enabling diverse production of liquid, cream, and powder cosmetics. Each stage of production adheres to Ministry of Health and GMP standards. The facility performs extensive testing—such as HPLC, GC, microbial, challenge, and stability tests—on all products, following EU regulatory standards and generating comprehensive reports for each batch.